Free stock photos for software companies and startups

What do you photograph when the product lives on a screen?

A software company sells something you can't hold, so its photos need to supply context: who uses the tool, where, and what problem goes away. Good options include a developer at a multi-monitor desk full of code, a laptop open on a café table, a whiteboard covered in sticky notes during sprint planning, and a server rack glowing blue for infrastructure topics. Real product screenshots still lead; photos support them and give the page room to breathe between dense blocks of text.

Where photos fit on a startup's site

• Landing page: Someone seen from behind working on a laptop, 16:9 with space for a headline and a product screenshot layered on top.
• Careers page: People gathered at a whiteboard or in a code review, showing how the team operates, whether remote, hybrid or in-office.
• Engineering blog: Servers, cables and terminals for posts on architecture, security or deployments, as 3:2 or 16:9 covers.
• Pitch deck: A restrained background, like a server room or a desk full of code, behind the team or vision slide.
• Industry use cases: A scene from each target customer's world, such as a warehouse, a clinic or a retail floor, so visitors see their own workday.

Advice for tech teams

• Check what's on the screens. Gibberish code or another company's interface undercuts you with technical readers.
• If your team is small and fully remote, don't put a sprawling open-plan office on the careers page.
• Stock models shouldn't pass for your staff; the about page needs photos of the people who actually work with you.
• For a niche B2B tool, a scene from the industry you serve says more than yet another developer in headphones.